How to Build a Business Case to Use Drones in Your Construction, Engineering, or Architecture Operations

So, you've heard and read that drones are being increasingly used in the construction industry to realize multiple benefits: they are utilized to complete some tasks in commercial real estate development and construction workflows faster, cheaper, safer, and in many cases, more accurate than using traditional methods. The latest construction industry reports show that drone use cases in construction are expanding, and the number of flights is increasing.

At this point, you may be already convinced that bringing drones, or at least testing the inclusion of drones in your operations is the right thing to do. The main problem you are facing is that you know that trying this technology will take additional resource allocation from your organization (it may be time, budget, manpower, or all the above). And if you don't control any of these resources but see the opportunity and are eager to bring this to your managers, you will need to build a business case and present it to your superiors.

At the end of the day, you also want to keep yourself relevant and further your career in your organization or even create a new position job for yourself, so proposing using cutting-edge technology to make your company's operations more efficient will promote your reputation as forward-thinking and innovative. If you do control the decision-making and resources in your organization, you can contact V1DroneMedia today, and we can help you find the right drone solution and help incorporate drones into your operations.

Building a business case

Steps on how to build a business case to incorporate drones into your operations:

1.   Understand the gaps that your organization must fill to build up this capability. They are:

·   Knowledge of national airspace regulations to gauge your ability to fly at any given site (resource allocation and cost – can be a drone pilot or drone operations manager)

·   Part 107 licensed staff or contractors that can legally and skillfully operate drones to accomplish required tasks (staff allocation and training cost, or cost to hire pilots)

·   Purchase drones that are suitable for your use cases (know-how and the cost)

·   Drone equipment maintenance (know-how and the cost)

·   Purchase Drone Insurance (unless your pilot contractors have it and can add your organization as an additional insured)

·   Establish Drone Operating procedures on work sites

·   Photogrammetry software (cost to purchase, human resources, and the know-how to process the data)

2.  Establish use cases in current workflows that can bring value to your organization and translate them into cost savings, a competitive advantage, new added value, or other benefits.

See our blog posts Photogrammetry, Top 4 Drone Uses in Construction, Drone Use in Construction Marketing, Drone Mapping: Unleashing the Full Potential of Aerial Data, What is Drone Mapping, and Drone Mapping Advantages vs. Conventional Mapping Methods for information on a variety of ways to incorporate drones into your operations. Benefits of these use cases include, but are not limited to:

·   Saving time in accomplishing tasks faster (translate that into saving $ as well)

·   Providing more accurate data for some use cases (translate into $ savings)

·   Potential for safety increase (can be one of the organizational goals, or translate it into insurance savings, or other $)

·   Add new value to your operations (translate that into a new product/service offering as a new stream of revenue, new customer benefit to differentiate you from the competition, etc.)

3.   Establish a budget range and other resources (like labor) necessary to acquire this capability.

You will also have to decide if you want to grow this capability from within, or outsource the data gathering and processing – i.e. Make or Buy decision)

4.   Run financial analysis with multi-year scenarios to show the Return on the Investment (ROI) of implementing drone technology into your workflows

5.   Develop a business case presentation that includes:

·   Industry trends with drone adoption data

·   Case studies of organizations that have adopted this technology (for example, see the article Ohio Department of Transportation Makes a Good Case for Their Drone ROI)

·   Pros/cons of not adopting drones

·   Outline your plan to build this capability for your organization

1.   How your organization will use the drones

2.   How drones will incorporate into workflows

3.   What resource investment is required (budget and timeline for labor, hardware, software, insurance, etc.)

4.   Financials with ROI. If you didn't have a financial professional from your workplace develop this model, make sure you can explain your assumptions. I recommend bringing a trusted finance team member on board to help you make the business case with concrete numbers

5.   Present risks of adopting drones into your organization and plans to mitigate them

6.   Finally, present your business case to your decision-makers.

Present your drone use business case

We hope you found this step-by-step guide on building a business case to include drones in your operations valuable.

V1DroneMedia is a Cleveland-based drone services company that was founded by an airline pilot with a background in remote control aviation and electrical engineering, and a marketing professional who has a couple of decades of experience in developing and pitching business cases to leadership (read more about V1DroneMedia here).

If you are looking for a consultant to help you include drones into your operation, help you train your employees to fly drones, build a business case, or are looking to outsource drone flying to a reputable company, contact us today, and learn more about our AEC Drone Services.

Event Documentation For Marketing

Whether your business is event management, your company is staging or participating in an event to promote itself and engage existing and prospective customers, or you are in the sports and entertainment industry where events are an everyday business, documenting your event should be a part of your marketing strategy and can help you accomplish several goals:

1.     Create event longevity

Once you have documented your event (with video, photos, or even a Livestream feed that you recorded) and published it on your website and social media (including YouTube channels), it will live on the internet forever! That allows showing off the work your company has performed and helps past, current, and prospective clients evaluate your products and services for future consideration.

2.     Enhance your credibility

Seeing is believing, and visual content (especially video) engages more people! Showcasing participation and booth space at annual industry events and exhibiting your products/services in the event space, along with seeing the customer interactions will impress beyond any words and enhance your businesses' credibility. If your business is event management, documenting your work is a must to give you credibility and entice prospective clients!

3.     Maximize your content production value for marketing

Content marketing is king nowadays, and documenting an event is a perfect opportunity to make more content without thinking hard about what type of content to produce! If you are not familiar with content marketing, Google it! And if you don't know how to approach content creation, here is an article and a PowerPoint deck by Gary Vaynerchuk How To Make 64 Pieces of Content In A Day (with step-by-step instructions).

4.     Increase your marketing reach

If you read Gary Vee's article, you know that posting content on multiple platforms (websites, social media, etc.) makes your marketing reach go further. Every media channel and social platform has its niche, and your business is active only on a few that matter to you. If you document your event with visuals (photos, videos), this will cover your basics for multiple media platforms, and you can add and change the copy as needed for various digital asset creation (photos, short-form, and long-form videos).

5.     Showcase your work

This is self-explanatory: if you stage events, impress prospective clients with the past events you've put on! If you participate in an event (or are even a talent that is hired to entertain), bring your products, services, or event you are participating in into the spotlight!

6.     Promotional content

If your company participates in the event or stages it, chances are you don't do this just once. Documenting your event is a great way to promote your services (especially if you are in the event management industry) or advertise your past and upcoming participation in the relevant industry events, for external (clients, financial markets) and internal (employee) communications!

7.     Publicity tool

And finally, documenting events is great for publicity! Generate publicity using this content with available tools in your marketing mix, or piggyback on the existing publicity of the event to get more media mentions and exposure.

V1DroneMedia is an aerial (drone) services company that delivers full traditional and aerial event documentation and video production, including aerial livestreaming. Our work ranges from covering small business events such as Sunnyside Chevrolet Annual Classic Car Show, Chamber of Commerce Golf Outing, Cleveland Haunt Club Halloween in July, to documentation of college graduations, charity events and sports events, including aerial livestreaming of US Sailing Championship on Lake Erie, and aerial coverage for 2016 Cavaliers Parade for local Cleveland news, among others. Contact us today for a quote!

How to get started with Digital Marketing for any Business

If you are a small to medium business owner or marketing manager (oftentimes it is the same person), your marketing resources (budget and employees) are limited. Your challenge is to have that marketing budget work for you as hard as possible. You most likely already know that the best way to spend your budget to reach more people is through digital marketing (the exception to this rule exists, of course, if your target audience is not digitally savvy, which is increasingly hard to find nowadays).

Why Digital Media over Traditional Media?

It simply costs a lot less than traditional (Print, TV, Radio) media, it can be better targeted, and there is a lot of 'free' media exposure to be gained through search engines and social media, through what is called "earned media" in the communications world.

When I was in corporate marketing managing million-dollar budgets, the mantra always was to spend your budget most efficiently, and in many ways that meant reaching the most people possible for the cost of the media buy. Usually, this is measured in CPM (or Cost per Thousand) of individual visual impressions. So, even if you have large budgets nowadays, a large portion of it should go to digital marketing, since it helps you reach more people at a lower CPM.

Relevant Digital Content Increases Your Reach

Digital media revolutionized marketing in many ways. One of them is the ability of any business to be discoverable on the internet through the use of relevant content on the website that helps with Search Engine Optimization (or SEO), the other is putting out consistent content on a website and social media that is shareable and helps to build and keep your brand top of mind. The type, quality, and relevancy of this content will play a role in its distribution, sharing, and ranking in the Search Engine results.

A website with SEO-Optimized Content– Step # 1

If you don't have a website yet and have never heard of the term SEO (Search Engine Optimization) before, then you should stop reading this immediately and set up a website, and get educated on SEO as soon as possible! Because SEO is the #1 free marketing tool that is available to you. Through continuous SEO-optimized website copy, you can make your business more discoverable through Search Engines (such as Google, Bing, etc.), bringing your website up in the search results when a prospective customer is searching with a term specific to your business. This should always be the starting point to establish your digital presence: building a website that has SEO-optimized copy and content that will help your website to be discovered.

How to get started with SEO? Since you or your employees are most likely subject matter experts in the service or product you provide, and you have access to clients who you serve and who share their needs (pain points) with you, you are perfectly capable of developing some basic content (copy, photos) for your website. You should also have a plan to keep current on relevant keywords of how customers/consumers look for the services/products you offer, perform a routine (quarterly) audit of yours and competitive website keyword ranking, and update the copy and content accordingly.

There is a wealth of online information and tools on SEO and of course plenty of SEO professionals who can help you to manage this if you are not inclined to do so yourself.

Establish Social Media Presence – Step #2

If you have a website, you need to have a social media presence as well to help you get exposure to prospective clients via content you put out. You can also join and participate in relevant to your business groups on those social platforms, commenting and posting your content there.

The choice of which social media platform you should join depends on your target audience, and where it will be most receptive to your message. If you are a consumer-centric business (Business to Consumer, or B2C - think e-commerce or local services and products), you will most likely get more exposure on Facebook and Instagram. If you are a Business to Business (B2B) provider, then you should probably look into LinkedIn and Facebook more closely. There are other social media platforms (YouTube, Pinterest, TikTok, etc.) that could be useful, but, of course, their usefulness to you will be dictated by the type of product or service you offer, and the type of customers you are targeting.

Whatever social media platform you choose, you should have a consistent posting strategy (a few times a week on certain days, for example), and experiment with the type of posts to learn how you can engage prospective clients (and only your imagination is the limit of what you can try out). This is also something you can outsource if you have the budget to do so.

Video as Digital Marketing Content – Step #3

If you have a good grasp of SEO and have established your social media presence, you should seriously consider developing video content as the next step in making your website content easier to digest and more engaging.

It is not easy to keep your website visitors linger on the website and contact you for business, and video is one of those things that can help you to get there! Good video content on your social media channels will also help to break through the feed and 'earn' free media exposure through catching prospective customers' eye that may cause them to engage with it on a social network, making the reach of your content go further. Video is becoming one of the most effective ways to break through the social feed clutter, and you can read more about the reasons behind it in our Why Video for Your Marketing Content blog post.

But whatever industry your business is in, and whether you have an established marketing strategy or not, get started with a few powerful videos that help a prospective client understand what you do, how you do it, and whether you are trustworthy. You will need this type of basic information for your website anyway, and if you publish it in the video format, it will help to increase time spent with your content on your website (this helps with improving search engine ranking, as mentioned above), and you can reuse the footage you got by posting it on social media platforms to get that coveted 'word of mouth' through social sharing.

Video Production Investment

Video production requires an investment of considerable resources. Over the years the cost of video production has come down significantly with the democratization of video production when skilled video-makers with affordable high-quality gear are establishing video production companies, but it remains an expense, nonetheless. In the marketing communications field this is what's referred to as "non-working dollars', and what this means is it is dollars spent on creating content, i.e. creative development, video production, and agency fees. 'Working dollars" is the budget spent on actually 'showing' the content to prospective customers (i.e. dollars you spend on buying media in form of TV, Radio, Print, Billboard and Social Media).

The rule of thumb in the organizations that spend millions out of their budgets on marketing communications is that the 'non-working dollars' to 'working dollars' ratio should be no higher than 20/80. However, this isn't always realistic and depends on what type of content you are developing. If this content will be reused a lot (also sometimes called 'evergreen' content), and that will permanently on your website and other digital channels (i.e. one that will work for you longer than for 1 year, such as About US video, Product or Service showcase video, project documentation, customer testimonials, as examples), it is certainly worth investing more into producing professionally. If you don't spend any budget on advertising, then you should only think about developing 'evergreen' video professionally for the time being.

What kind of budget should you plan on for video production?

The cost of video production depends on the # and types of videos you want to make, and the number of resources needed to produce them (read # of the crew, equipment, days of shooting, and editing time). If you want to educate yourself more on what it takes to produce a video and learn about the stages of video production, refer to our Video Production 101 blog post.

If you are working with a small agile video production company, you can establish starting budget for your project at $2500 for a simple production with minimal editing and crew, and the budget will go up from there if you require specialized equipment, additional crew, and extensive editing in post-production. If you need creative support from a video production company, such as scriptwriting and ideation in the pre-production stage, then you should plan extra funds for that as well.

If your video requires hired talent (actors), extensive scriptwriting, built sets - this will require a much bigger budget and can run into tens or hundreds of thousands of dollars easily for a couple of days shoot.

Are there ways to reduce the cost of video production?

Yes, there are several ways to control the cost, and many of these levers are within your control. You can limit the cost with careful planning in the pre-production stage, which should dictate exactly the amount of resources (crew members, equipment, production, and editing time) you need to produce the video and give you an idea of what you want to do is within your budget. It will be most helpful to establish the expectations of the production process details between you (the client) and the video production company you hire and formalize them through a written contract.

So, if you are a small to medium-sized business with limited marketing resources, there is enough information here for you to jump-start your digital marketing efforts. If you are ready to get started with video marketing (and our specialty, aerial video), check out our video portfolio and contact us to evaluate and quote your video project.

Drone Use For Real Estate Marketing

Traditional real estate photography can be limited in its ability to capture the information a prospective tenant or buyer needs before leasing or purchasing a property. With the accessibility and increasing affordability of drone technology in the last 5 years, it is easier than ever to showcase almost any property from an aerial view, providing much more information about a property to prospective buyers.

How does aerial video fit into your real estate video marketing strategy?

This marketing tactic is extremely important nowadays, as most prospective buyers browse listings online before requesting to see a property, and the more visual you can make that listing, the higher the odds that you will have more showings. Video reigns in the marketing world now. According to Wyzowl's State of Video Marketing Survey, 66% of consumers in 2020 prefer watching a video to reading about a product, as well as spend more time interacting with the websites/product listings that are showcased with video. And, of course, video is much better shareable content for real estate agent social media pages. You can read more about the importance of video marketing in our blog post Why Video For Your Marketing Content.

Aerial photos and video are not just pretty pictures

We can see more from a bird's eye view, so aerial views provide information that prospective buyers want to have about the location. For residential real estate, seeing property size and back yard layout in one quick shot (lake, pool, outdoor recreation area, privacy) can help inform buyers, appeal to their emotions, and make them visualize themselves there. Here is an example of a real estate aerial video shot by V1DroneMedia of a lakeside residential property – it can be more appreciated from a bird's eye view with that stunning back yard. Of course, higher-end listings use drones more often. Those properties have more to showcase, and high-end homeowners want to hire an agent who will make sure that their property is represented with its maximum potential to attract more demand from buyers.

It goes without saying that forgoing professional real estate photography is a big mistake, as highlighted in this Most Common Selling Mistakes article, but pretty soon forgoing drone photography/videography will become just as big of a mistake for advertising a home, as aerial visuals will become an industry standard, especially for higher-end homes.

According to A Study Of Drones in Real Estate

·  83% of home sellers prefer an agent who uses drones

·  High volume agents use aerials 3.5x more often than low volume agents

·  Large properties and high dollar homes use aerials more often

For commercial real estate, drone visuals can answer numerous questions. Who is the anchor tenant? Is there parking nearby? How accessible is the property to the main roadways? What other valuable infrastructure is nearby to attract prospective employees? Here is a video of a commercial property produced by V1DroneMedia that does just that.

Aerial views provided by drones can showcase many of these insights quickly and help rent or sell commercial property faster. It is even more impactful to promote a property with aerial video when the property is very big and has many buildings/facilities. If the facilities inside are expansive as well, a drone can help showcase that space the same way. Here is an aerial video of an Olympic training facility, Spire Institute, in Geneva, Ohio, combining outside and inside aerial footage highlighting the amenities and size of the indoor and outdoor training facilities, ultimately helping the owners to sell the property to an out of town investor.

Ways to showcase a property virtually, whether through an aerial video or a virtual tour (as close as it comes to seeing the property in person), has become even more important nowadays, when the world is dealing with the COVID-19 pandemic, and prospective clients are unwilling or unable to come tour the properties. We cover this in more detail in our Virtual Tours Explained blog post.

Can real estate agents fly drones to take aerial pictures and video?

Can real estate agents and brokers do it themselves? It is possible, if willing to learn a new skill and invest time and financial resources. And in the case of flying a drone for commercial purposes, one must also get a Remote Pilot Certificate (Part 107) that makes them compliant with FAA regulations. This means studying to pass an initial aeronautical knowledge test at one of the FAA-approved testing facilities and, as of now, taking a recurrent FAA test every two years thereafter.

Besides having the certification, one would need to buy a drone, learn to fly it proficiently, know how to take good pictures or video that showcase property from the best angles and with the best lighting, learn to edit them with various video and photo software applications, and it is highly recommended to also have liability insurance.

If you have decided to outsource this work and hire a drone pilot, you should make sure that they are qualified to perform the work. Here are the top 5 things to consider:

1. Is the pilot licensed?

2. Is the operator insured?

3. Are they knowledgeable about airspace, flight restrictions, and authorizations?

4. What is the pilot's experience level?

5. Do you like their previous work/portfolio?

We cover this subject in more depth in our blog post Hiring a Drone Pilot

How much do real estate aerial photography and video cost?

Drone photography rates can start at a couple hundred dollars for simple aerial photos, with a professionally produced aerial video ranging from $400-$1200 depending on the customer requirements, number of shooting locations, FAA authorizations, and level of post-production editing required. Any type of custom video that goes beyond the features and benefits of the property will most likely cost more.

Sometimes the decision to produce an aerial video comes down to a cost/benefit analysis of whether you can afford this type of marketing to help you sell or rent a property. If it is a higher-end home that has many outdoor features to showcase, of course spending $300-$1200 on a listing that can yield you $15K+ in commission makes sense. According to the Study of Drones in Real Estate, drone usage for marketing increases for listings at $600K and climbs up slowly from there. There are other considerations as well - if your colleagues in the market are using aerial video to convince customers to list properties with them, then you may have to do the same just to stay competitive even with lower-priced properties.

So, are you ready to get some real estate drone photography for your property? If you are in the Northeast Ohio area, contact V1DroneMedia for a quote and check out our Real Estate website page for more information, photos and videos. We offer menu and package pricing and also started offering 360 virtual tours, so the property can be showcased from both the inside and the outside. Start wowing your clients and happy selling!

What Drone Footage Will Do For Your Videos

What are the benefits of aerial drone video?

What industries can benefit from aerial drone video?

How are drones used in the film industry?

What do drone photography and videography cost?

What do I need to know before hiring a drone pilot?

Who doesn't want to wow their clients and audiences? Well, the use of aerial video can help you do just that and stand out from your competition. It can help you grab attention, leave a lasting impression, and make your good video, commercial, or film even better.

Until recently, if you wanted to have aerial footage included in your video you had to rent expensive equipment (helicopter or an airplane), hire a pilot to fly it, and a videographer to shoot aerial footage, so this was out of reach for many businesses and filmmakers. In 2016 commercial drone use became legal when the Federal Aviation Administration (FAA) started regulating and licensing drone operators. Affordable, but high-quality drone equipment also became available, which made this type of footage accessible for smaller budgets.

Here are several reasons why you should think of including aerial shots into your video content or film:

For starters, it gives any video that wow factor. Humans are visual beings, and when you see anything from a different perspective (especially aerial), it elevates the visual experience to a completely different level. In simple terms though, you see more from the bird's eye view and this perspective can be mesmerizing, so you are instantly able to grab attention and get an emotional response from the viewer, regardless of what you are showcasing. Watch the short downtown Cleveland drone video below, you will see what kind of mood and tone can be set with some aerials and music!

In addition to arousing an emotional response from the viewer, many products and services are best showcased from an aerial perspective. Companies now realize that marketing content in video form works best (we cover this in detail in Why Video For Your Marketing Content blog post), and adding aerial video for those industries adds a lot of visual value.

For the real estate and hospitality industries, aerial photos and videos can instantly provide information not available from the ground perspective. With a couple of shots, you can showcase the location, property size and amenities, backyard features, proximity to transportation, leisure activities, and more. Most real estate customers and event planners do their research online nowadays, and beautiful and informative aerial views can help them evaluate the property and help visualize themselves in these locations. Here are examples of commercial and residential real estate videos produced by V1DroneMedia that do just that.

Aerial views are also best for documenting the work of companies in Construction, Roofing, Landscaping, Paving, Lighting, and other industries. This type of footage can give tools to not only share the progress of work and results with clients, but also content for marketing to prospective customers via print materials, website, and social media. Here is a paving company marketing video that V1DroneMedia fully produced. Drones make even dirty work look cool!

And here is a hyperlapse construction progress video that showcases the project to the client or prospective clients with a lot of powerful imagery, almost making the customer feel like they are on the site watching it happen!

Companies that manufacture and provide transportation and recreation products and services also can benefit from the aerial shots, as they can highlight their products and services in action. Such products are cars, boats, travel services and experiences, and many more. There isn't a car or a cruise commercial nowadays that doesn't have an aerial shot included!

Drones are also being widely used for outdoor event coverage, including live streaming. Aerial view of the event allows organizers to highlight attendance, show action on the field from a different perspective, convey the atmosphere and attractions of the event, as well as highlight sponsors. Sporting events, outdoor concerts, community festivals, business events, and weddings regularly use drone footage for their event videography and broadcasting. Here is the Sunnyside Chevrolet outdoor car show event video, and Quaker Steak & Lube franchise corporate video, combining traditional ground and aerial footage from V1DroneMedia.

In film and TV, drones are often used to showcase locations, buildings (i.e. establishing shots), time of day (sunrise, sunset, nighttime), weather conditions, and beautiful scenery with many of these shots being used for transition between scenes. Also, motion and tracking shots are very popular (we've all seen chase scenes from the bird's eye view) and showcasing remote locations and the expansive size of the subject matter (battlefield scenes, forests, deserts, bodies of water, etc.). Therefore, almost every movie and documentary have drone footage nowadays. As an example, here is a 30 second Cleveland Cavaliers commercial with Cleveland downtown aerials shot by V1DroneMedia throughout the spot, and below is the opening sequence of the NFL Draft 2021 shown on the NFL Network with the Cleveland drone footage shot by V1DroneMedia.

In short, drones will elevate your video value to the viewer and help you grab attention, whether you are making a corporate video, highlighting office or factory location, showcasing your product/service, showing a different perspective of your subject matter, or documenting an event.

What will drone video services cost? A simple short video clip can be as low as a few hundred dollars, with a short fully produced video with original footage starting around $1500-$2000. If you don't need original video footage, a fully edited video from existing video clips is a good budget option. Overall pricing depends on the level of complexity: type of drone equipment used, length of the video, location, flight authorizations required, ownership rights to the footage, and level of video editing services needed.

So, you have decided to get some drone shots, now what? If you are looking to hire a drone pilot or production company for aerial drone video, you should make sure that they are qualified to perform the work. Here are the top 5 things to consider:

1.   Is the pilot licensed?

2.   Is the operator insured?

3.   Are they knowledgeable about airspace, flight restrictions, and authorizations?

4.   What is the pilot's experience level?

5.   Do you like their previous work/portfolio?

We cover this subject in more depth in our article Hiring a Drone Pilot

V1DroneMedia started providing aerial media services as soon as the use of drones became regulated by FAA and since then we have gained a lot of experience helping to sell residential and commercial real estate, produce corporate videos, TV commercials, document and Livestream events, provide aerial footage for TV, news and documentaries. See our Portfolio and YouTube channel for more customer projects.

Our drone pilot, Jason Damman, is a commercial airline pilot by trade who has been passionate for aviation since his teenage years, flying radio-controlled airplanes before going on to the airline career where he has now spent over 20+ years flying the friendly skies. You can get more details on our pilot and his credentials on the About page. Besides technical and flying expertise, Jason has also developed a keen cinematographer eye and always provides excellent customer service, for which he is constantly praised. You can see our customer reviews here.

V1DroneMedia video services range from raw video clips to include in your video, to fully produced and edited video, including traditional ground videography and post-production services such as color grading, licensed music and subtitles, complete with digital file delivery. We also have Cleveland aerial drone stock footage available for purchase.

If you are interested in a consultation or getting a quote, call us at 419-699-6010, or get in touch with us on the Contact page.

Why Is Video Important For Your Marketing?

This post will cover these frequently asked questions about Video for Marketing Content

Why is video important for my business?

What is video marketing ROI?

Is video affordable for my company?

What type of videos should we make?

How do we get started with video?

We live in the ‘information age’ when we are constantly bombarded and distracted by a myriad of messages from our gadgets, which makes it difficult to devote a lot of time to absorb the information necessary to make personal and business decisions.

Humans are a visual species, retaining 95% of a message when we watch it in a video compared to 10% when reading it in a text (Insivia). With modern technology making it easy to publish through websites and social media, everyone can take advantage of this human behavior and create and publish video content that viewers find engaging, memorable, and easy to consume (we've all watched those 'How To' videos on YouTube to learn something, right?).

According to the 2020 Wyzowl Video Marketing Statistic Survey,

·       96% of people have watched an explainer video to learn more about a product or service

·       66% of consumers prefer watching a video to reading about a product

·       84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video

Consumers are more engaged when watching video vs. reading text, and this translates into higher ROI (Return on Investment), when companies choose to invest in this type of marketing content. Marketers who use video grow revenue nearly 50% faster than non-video users.

And all businesses and marketers took notice. In 2019, the video was the #1 form of media used in content strategy, overtaking blogs and infographics (2020 State of Marketing). Video has always been used for storytelling in TV, Film, and corporate commercials, but required big budgets to hire traditional advertising agencies and production companies to produce and distribute them.

However, video is also the best available marketing tool for small to medium-sized businesses, even with minimal budgets. Why, do you ask? Because good equipment has become very affordable, and when you hire a small media production company you don't have to pay for a big agency or production company’s overhead that inflates that cost.

Video can be used for a variety of purposes, with all of them ultimately leading to building your brand equity. Here are the most often types of videos produced:

Corporate Videos, for educational and informational purposes:

·       Company Overview Videos (about us, etc.)

·       Explainers

·       Product Demonstration Videos

·       New Product and Service Announcements

·       Product Assembly/Installation Videos

·       Service Workflow Videos

Promotional videos, intended to keep your business top of mind by nurturing and engaging your audience/clients:

·       Social Media Ads

·       TV Ads

·       Digital Ads

·       Video Blogs (Vlogs)

·       Live Streams

·       Webinars

·       Event Videos

·       Behind the Scenes Videos

·       Mini Documentaries

Customer Videos to increase the trustworthiness of your brand:

·       Customer Testimonials (or Case Study Videos)

To start producing video for your company’s content you will need to decide what type of content you want to publish and hire a videographer or a production company (unless you have one internally or decide to do this yourself). Professionally made videos, of course, always make your content look more polished, and your business more professional and credible. Many video production companies can also help with video content strategy to decide what type of content your company should produce.

Video production service businesses, like V1DroneMedia, have professional video equipment to produce the video from start to finish, including scripting and fully editing video, complete with digital delivery in the format of your choice.

What sets V1Dronemedia apart from others is our ability to not only capture traditional (ground) video, but also include aerial (drone) footage into the videos we produce. Our videographer is an FAA-certified Part 107 drone pilot (with 20+ years of experience in commercial aviation), holding numerous authorizations to fly in FAA-controlled airspace. There are lots of reasons to include aerial media in your videos (such as showcasing your location, infrastructure, outdoor products/services, amazing view, etc.), and we cover it in-depth in our How Drone Footage Can Enhance Your Videos blog post.

Now that you know how important it is to include video in marketing content for your business/brand, time to get started!  Check out our videos on the V1DroneMedia YouTube Channel or Video Portfolio page of our website, and Contact Us to discuss your project and request a quote!